The Business of Product Management I
Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Mint Mobile, Juicero, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!Featuring:
- NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product
- WAYNE DUSO, Vice President for Edge Computing, File Services, and Data Services, Amazon Web Services
- ARUM KANG, Co-Founder & CEO, Coffee Meets Bagel
- AMIR MOVAFAGHI, CEO, Mixpanel; former Global Head of Business of Operations, Twitter.
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Syllabus
Syllabus - What you will learn from this course
Week 1
Insist on the Highest Standards
Week 2
Customer Obsession
Week 3
Ownership
Week 4
Think Big
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
I had a great time but I wish we had the opportunity to ask questions. There were times I was confused and needed a little guidance.
The content of the course was concise and to the point, and I did learn a great deal. One thing I would say is the test questions need to be more concise and on topic.
In general a good course for basic concepts. I'd put a little more time in explaining some of the terminology throughout the course. Overall good context and good real world examples.
I am enjoying learning key business concepts with regards to product in this course. Assignments have been exciting and really helps put the subjects covered in the lessons, into practice.
