Sport Sponsorship. Let them Play

Are you interested in sport sponsorship?Would you like to understand which actors participate in sport sponsorship? Would you like to know the latest and innovative proposals that are arising in the sport sponsorship world? Are you interested in learning and connecting with sports enthusiasts/students from all around the world?

The Universitat Autònoma de Barcelona and the Johan Cruyff Institute jointly offer this introductory course in sports sponsorship for all those interested in knowing how to create a sponsorship plan for a sports event. There are no special requirements to take the course.

Thanks to this course you will be capable of facing a real challenge: the activation of a sponsorship plan for the Johan Cruyff Foundation.

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Syllabus

Syllabus - What you will learn from this course
Week 1
Module 0. Prior to Beginning
In this module you will find information on how the MOOC works. Within the information provided, you will find the rules for participating in a competition run by the Johan Cruyff Institute, the prize for which is a scholarship grant toward enrolment in the Postgraduate in Sport Sponsorship course. The competition is voluntary; you can by all means take the MOOC without having to enter the competition.
Module 1. Basic principles of Sponsorship
If you’re here, then that means that you have carefully reviewed the basic information contained in Module 0. Perfect! so let’s begin!. As you will see, in this module you will find both basic information regarding the sponsorship, as well as information regarding the Cruyff Foundation, in which is included the cross-sectional case study that we will be focusing on over the weeks. With the Cruyff Foundation, you can become better acquainted with sponsorship and how it is essential to a foundation, in order for it to carry out your business activity. Likewise, you can find out what a sporting event consists of, what a Cruyff Court is, and how this can fall in line with those being sponsored. However.. on a step-by-step basis, we have time… not knowing where to start? Take a look at “Module 1 Presentation”.
Week 2
Module 2. The stakeholders of the sport sponsorship
Are you prepared for the second module? Let’s take a further step into the world of sport sponsorship, throughout this module will be taking into consideration the relationship between a brand and an event, i.e., between the sponsor and the party being sponsored. For this reason, in this week’s case study section, you will find information concerning the Cruyff Courts of the Cruyff Foundation, given that this will be the event that we will later be challenging you to sponsor. In addition, you will also find interesting information concerning supplementary material.
Week 3
Module 3. Activation for Sport sponsorship (I)
We are already half way through the course. How are you getting on? In the following modules, we will work on four types of activation: brand, business, internal and fan/external. Now we will start with the brand and business. So that you can deepen your knowledge of these, we propose some key contents, as well as a forum space, for you to share examples and reflect on the same. In the forum space you will also find examples of last years’ activations. Before posting your message, check that your example contains all of the information requested (your will find the guidelines inside each of forum spaces). Don’t forget to also take a look at the supplementary materials that we suggested for you.
Week 4
Module 4. Activation for Sport sponsorship (II)
After working on the types of brand and business activation, we will focus on the internal and external activation. In the module you will also find a space to share examples that you may find throughout the forums. In reference to the case study, you will find some of the best proposals for Sponsorship activation that your peers from last year’s edition, have carried out. With their permission, we will share these with you so that the values can kick-start your engine to begin creating your very own proposal. Lot’s of creative energy and let’s hope that you enjoy this module.
Week 5
Module 5. Share your activation proposal for a Cruyff Court tournament
¡Congratulations! You’ve already reached the last module, and therefore it’s time to create your very own sponsorship activation proposal for a Cruyff Court tournament, as we arranged with Pep in the last week. In the module you’ll find all the guidelines to prepare this. Once completed, you should submit the proposal to the department, as indicated, where it will be evaulated by some of your peers. Likewise, you will also need to evaluate the proposal of fellow peers under the heading that you will find in the module. If you would like to participate in the prize for a place in the Posgraduate in Sport Sponsorship, you must complete the respective Application Form.

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

When can I request the certificate?

You can request the certificate at any time: before, during or once you finish the course.

Which information does include the certificate?

· The course name

· The instructor's signature

· The logo of the partner institution offering the course

· A verification URL that allows others to check the Certificate's authenticity

· A statement that Coursera has confirmed the identity of the learner who completed the course

Which information does not include the certificate?

· Academic credit from the partner institution offering the course

· The final grade you got in the course

· Your ID photo

· The hours you spent working on coursework

· A printed or mailed copy of the Course Certificate.

Certificates are provided as downloadable PDF files, which you can print yourself. You can also share them electronically.

Unfortunately, Coursera cannot provide course Certificates with any more information than they already include.

Is the certificate recognized for official credits at the UAB?

No. The certificate shows that the student has passed the course, but it is not an official qualification of the Universitat Autònoma de Barcelona.

Reviews

Very good the terms and examples, but i felt sometimes going in disorder.

It is for beginners, I benefited a little bit however this course helped me to refresh my knowledge

This course has enabled me to gain knowledge about Sports Sponsorships. It is a very good introductory course for those who are looking to gain knowledge about the subject at the initial stage.

this course is so amazing, I've learned a lot on sport sponsorship.

Big thank to you.