This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.By the end of this course, you will be able to:
• Understand the landscape of traditional, digital, and social media marketing
• Understand how to become certified as a Digital Marketing Associate
• Understand the major social media platforms, how they function, and what role they play in marketing
• Create SMART goals and identify KPIs
• Define your target audience and their customer journey
• Choose the right social media platforms and learn how to create social media policies
Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.
Learners don’t need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Syllabus
Syllabus - What you will learn from this course
Week 1
The Social Media Landscape
Week 2
Social Media Platforms Overview
Week 3
Goals and Planning for Success
Week 4
Understand Your Audience
Week 5
Choose Your Social Media Channels
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Can I receive university credit for completing this course?
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate. The Meta Social Media Marketing Professional Certificate is now ACE® recommended.
We’ll share on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.
Reviews
I am very happy to complete this course. I found this course best for businesses and also for marketers. I am very thankful to the staff of courseera who made such a great platform for the learner
This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.
Thank you Mrs. Anke
Aku sangat puas dengan sistem materi, quiz hingga pratek pembelajaran yang sangat mendalam terkait digital marketing. sangat lengkap dan tentunya penyampaian belajarnya sangat seru dan mudah dipahami.
It's a great course, throughout the course I learned so many new things about Digital Marketing. And I am looking forward to learning many more things in the remaining courses of this specialization.
