This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.By the end of this course, you will be able to:
• Establish and manage a social media presence
• Create a Facebook business page and an Instagram account for business
• Understand how and why to create content for social media
• Create a brand, tone, and voice for a social media presence
• Manage a content calendar for your social media presence
• Evaluate the performance of your content on social media and to iterate and optimize the performance
• Create a content calendar for your social media presence
• Manage social media content using real world data
This course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts.
Learners don’t need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners already completed course 1 (Introduction to Social Media Marketing) in this program.
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Syllabus
Syllabus - What you will learn from this course
Week 1
Establish Your Presence
Week 2
Social Media Content
Week 3
Social Media Content Management
Week 4
Evaluate Your Efforts
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Can I receive university credit for completing this course?
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended.
We’ll provide more information on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.
Reviews
I am so happy to learnt so many new things and I like the instructor teaching methodology. In this course, exercises, quizzes and reading materials are really helpful for me.
Suitable for beginners. You will learn a lot from this course. The post quiz to evaluate your learning is appropriate and challenging. I would definitely recommend this course to anyone interested.
I really loved the final test for this course since it's very hands-on and required us to use our theoretical knowledge and skills onto the content given to be able to answer the questions.
everything is perfetct in these courses, but the assignment reviews takes one whole month and more to viewd and graded! Coursera really need to have admins for reviewing and grading.
