Learner Outcomes: After taking this course, you will be able to:- Utilize various Application Programming Interface (API) services to collect data from different social media sources such as YouTube, Twitter, and Flickr.
- Process the collected data - primarily structured - using methods involving correlation, regression, and classification to derive insights about the sources and people who generated that data.
- Analyze unstructured data - primarily textual comments - for sentiments expressed in them.
- Use different tools for collecting, analyzing, and exploring social media data for research and development purposes.
Sample Learner Story: Data analyst wanting to leverage social media data.
Isabella is a Data Analyst working as a consultant for a multinational corporation. She has experience working with Web analysis tools as well as marketing data. She wants to now expand into social media arena, trying to leverage the vast amounts of data available through various social media channels. Specifically, she wants to see how their clients, partners, and competitors view their products/services and talk about them. She hopes to build a new workflow of data analytics that incorporates traditional data processing using Web and marketing tools, as well as newer methods of using social media data.
Sample Job Roles requiring these skills:
- Social Media Analyst
- Web Analyst
- Data Analyst
- Marketing and Public Relations
Final Project Deliverable/ Artifact: The course will have a series of small assignments or mini-projects that involve data collection, analysis, and presentation involving various social media sources using the techniques learned in the class.
The course was developed by Dr. Chirag Shah while he was a faculty member at Rutgers University. He is currently a faculty member at University of Washington.
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Syllabus
Syllabus - What you will learn from this course
Week 1
Introduction to Data Analytics
Week 2
Collecting and Extracting Social Media Data
Week 3
Data Analysis, Visualization, and Exploration
Week 4
Case Studies
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
Instructor was great, deliver lectures really nice. Looking for some more stuff from Dr. Shah
a nice, easy intro to how to work with APIs, the sample code is a great start to explore further
Course was a very good. learnt basics about social media data.
Give me the way to tackle data collection and analysis with Twitter, YouTube, and Yelp. It learns me to process and visualize of social media data.
