Content, Advertising & Social IMC
Want your content to go viral? Who doesn’t! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - “Content, Advertising & Social IMC” - you will learn how marketers are successfully navigating today’s media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.Additional MOOC 4 faculty include:
- Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)
- Steffi Decker (Junior Partner, Chong and Koster)
- Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)
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Syllabus
Syllabus - What you will learn from this course
Week 1
Content Strategy
Week 2
Advertising
Week 3
Social Integrated Marketing Communications (IMC)
Week 4
Measuring Your Social Programs
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
The course is insightful and teaches real-world application of some social media strategies. However, it is not enough by itself; the specialization as a whole will be useful.
Excellent. Lots of great skills to be learnt, how to create different adverts and test different messages and creative content.
The course was great but I'm from the Middle East so I think the marketing strategies would be different a little bit then the USA and Europe Marketing
Really thoughtful and gives a lot of real-world examples with guidance in using certain templates and tools to navigate social media marketing.
