Advanced Content and Social Tactics to Optimize SEO

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

• Use content marketing campaigns to drive higher SEO rankings

• Build relationships with influencers to help build your audience

• Create influencer relationships and collaborations

• Analyze data to see which content gets the most shares

Syllabus

Syllabus - What you will learn from this course
Week 1
Introduction to Advanced Content and Social Tactics to Optimize SEO
Week 2
Social Media Marketing
Week 3
Influence Marketing
Week 4
Creating World Class Content

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Reviews

Learned alot in this course. as well as the other three. This course doesnt just teach you to be a great SEO but also a generally awesome marketer.

The course was well presented and I learnt a few interesting details. However, it was very broad and it is partly quite outdated with its material all dating from 2012-16.

Thanks anyhow.

I recommend this course. Useful information, references and excellent support material. Only thing I did not like it was the review between other participants. Sometimes takes too long.

Everything fine, but I feel a little bit lost all the time. Maybe something with course structure, but first time I was doing assignment with such unsure feeling.