Advanced Search Engine Optimization Strategies
This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website
Develop engaging strategies to launch a global web marketing campaign
Use tools to provide insightful data to evaluate your competitors
Conduct data analysis to bring value to stakeholders
Syllabus
Syllabus - What you will learn from this course
Week 1
Introduction
Week 2
Take Your Website Global
Week 3
Make the Most of Mobile and App SEO
Week 4
Identify Metrics to Drive Performance
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
All contents are well explained, though I think more updated material would help and also explain some of the tools in a more practical way.
The course has bugs, but it shouldn't distract from gaining knowledge. The 5 star given due to comprehensive tools used and final assignment preparation.
Very exhausting, very ambitiously but such a great source of knowledge and possibility to develop the basic skill- & mindset of a SEO guy. Really Really great course!
Amazing skills can be learned from this. All instructors are GREAT!! Thank you for this opportunity
