Strategic Self-Marketing and Personal Branding

In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to:- Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing;

• Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan;

• Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding;

• Create personal branding statements, and integrate social networking into your career branding;

• Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills;

• Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies (“The Showcaser”) and a realistic performance metric for evaluating your career brand building activities (“The Career Brand Equity Builder”).

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Syllabus

Syllabus - What you will learn from this course
Week 1
Marketing and Branding The Skilled Self
Week 2
Self-Marketing Strategies and Tactics
Week 3
Personal Branding Strategies and Tactics
Week 4
Course Review

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Reviews

It's a really decent course and manages to touch upon some of the more complex ideas behind branding.

This course has been beneficial so far and I love the videos. The instructors are able to get their point across using layman terms, which is helpful.

very informative and easy to follow, lots of new techniques that should help me on my way.

Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.