Introduction to Google SEO
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!
Critique the role of advertisements and corporate funding in the development of search
Compare and contrast the functionality of search engine algorithms updates
Write your own content for a website that will improve search results
Develop an optimization strategy following best practices for a client to implement to help increase their ranking
Syllabus
Syllabus - What you will learn from this course
Week 1
Introduction to Google SEO
Week 2
Current SEO Best Practices
Week 3
SEO of Today, Tomorrow and Beyond
Week 4
Your Audience and Building Personas
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
I have learnt well in this course and I am now a SEO specialist. I am running a website and it ranked in the first page of google. That's amazing for me. Thanks UCDEVIS for their teaching system.
An extremely well thought out and structured course. Absolutely loved all the lessons, quiz and reading material. I am motivated to continue through the rest of the courses in this specialization.
The course was so informative and helped me find out what are my next courses that I have to learn and acuire in order to know more about SEO and develop my abilites in the field of content Writing.
It was a great introductory course. However, a little hands-on option would have been great. Thank you to the instructor and the whole team behind the course for your effort and excellent outcomes.
