Boosting Productivity through the Tech Stack

This is Course 4 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete the course, please ensure you have taken Course 1: Groundwork for Success in Sales Development, Course 2: Foundations for Interviewing with Confidence, and 3: Conversational Selling Playbook for SDRs.This course demonstrates how to enhance productivity by implementing tech tools that streamline your SDR workflow. You’ll be introduced to a variety of best-in-class sales software that will help you achieve the most optimal results — every time. By the end of the course, you’ll feel confident in formulating bulletproof outreach strategies in order to engage with prospective customers.

Course 4 in the Sales Development Representative (SDR) Professional Certificate will give you the necessary skills to launch a career in the non-technical side of the tech industry.

By the end of the course, you will be able to:

• Examine and navigate the tech stack and stay up-to-date on the latest tech tools used in the tech sales workforce
• Understand the basic principles of customer relation management (CRM) tools and how to use them effectively as part of your workflow
• Use sales intelligence tools to find prospects and optimize your workflow
• Formulate bulletproof outreach strategies to engage with prospective customers
• Apply the power of social media and video to find and connect with prospects

To be successful in this course, you should have:

• An ability to communicate in verbal and written form in a way that is accessible and understandable by a general audience (you don’t need to be formal or refined)
• Baseline computer literacy (you must be able to use a word processor, web search, and email)
• Familiarity with social media, including LinkedIn
• Ability and willingness to learn new technology tools
• Motivation to grow personally and professionally
• Hunger for feedback and coaching
• Successfully completed the previous courses in this training

• Examine and navigate the tech stack and stay up-to-date on the latest tech tools used in the tech sales workforce

• Understand the basic principles of customer relation management (CRM) tools and how to use them effectively as part of your workflow

• Use sales intelligence tools to find prospects and optimize your workflow

• Formulate bulletproof outreach strategies to engage with prospective customers

Syllabus

Syllabus - What you will learn from this course
Week 1
Tech Tool Basics for Sales Development
Week 2
Ground Your Workflow with Salesforce
Week 3
Optimize Your Workflow with Sales Intelligence Tools
Week 4
Strategize, Interact, and Track with Sales Engagement Tools
Week 5
Create Leverage with Social Media and Video Prospecting Tools

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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