Speaking to persuade Motivating audiences with solid arguments and moving language

In the professional realm, we need to be able to argue without being argumentative. Whether you are fundraising for a nonprofit, pitching a business proposal, or suggesting a change to company policy, you are making arguments. In making the case for your topic, you often want to raise awareness, identify a pressing problem, discuss appropriate solutions, and outline specific steps for the audience. To be persuasive, you must be clear (the audience may have little to no existing knowledge), you must be convincing (you are trying to sway the audience that your argument is valid), and you must be compelling (you are trying to motivate the audience enough so that they want to take specific actions). Persuasive speaking thus requires clarity, strategy, topic mastery, plus a sense of style and presence.

By the end of this course, you should be able to design persuasive speeches that address problems and solutions and that motivate audience members. You should be able to use rhetorical style strategically and deliver passionate and compelling speeches. Learners will record speeches, providing and receiving peer feedback.

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Syllabus

Syllabus - What you will learn from this course
Week 1
Welcome. Let’s develop a persuasive argument.
Week 2
Designing your persuasive speech
Week 3
Strategic and motivational language
Week 4
Compelling delivery
Week 5
Week 5: Review and assessment
Week 5: Review and assessment: Lesson Choices

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Reviews

This course provides some useful tips in public speaking, which is pretty good. There are some provided material that is also helpful in extra reading.

The course helped me to understand various pursuance technique how to arrange and style the speech. This will help me a lot in my

One of my best learning experiences. Matt has worked extremely hard to create comprehensive content. Huge thanks to him for that. Happy learning!!

Another great course by Matt. Really breaks down what you learned in the first course to use with persuasive speeches. Really enjoyed.