Introduction to Personal Branding
Though the concept of personal branding isn’t new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will:
o Understand both what personal branding means and what it means to inhabit their brand
o Establish themselves on at least three social media platforms
o Create a mission statement for their personal brand
o Build a board of directors for their brand
o Become familiar with the basics of digital security and reputation management
o Create a system for on-going brand maintenance
Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.
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Syllabus
Syllabus - What you will learn from this course
Week 1
Introduction
An Overview of Personal Branding
Week 2
Building your Brand’s Infrastructure
Week 3
Establishing Your Brand’s Digital Home: A Guide to Claiming Your Parts of the Web
Week 4
Creating your Brand’s Maintenance Plan
Week 5
Your Online Identity: How reputation and digital privacy affect your Brand.
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
This course was very useful to promote me as a brand , with an emphisis to utilize the social media for it. I like this imaginative course as a timely innovative one , and will recommend to friends .
The course is very good, but quite outdated when it comes to social media. It would be interesting to be revised.
The instructor is excellent and knows how to captivate the student's attention.
I really love this course! Mrs. Kimberley Barker is so friendly, humble and funny! She packed the course materials into a story telling format which I enjoyed so much, it's easy to understood.
Hi Coursera team, Thank you for offering such a unique topic. Thanks a lot to Kimberly R. She is just amazing person with lots of information and her course delivery is fantastic. God bless you.
