Optimizing a Website for Google Search
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Syllabus
Syllabus - What you will learn from this course
Week 1
Introduction to Optimizing a Website for Google Search
Week 2
Advanced SEO Strategies
Week 3
Mobile/App SEO and Metrics & KPIs
Week 4
Creating an SEO Campaign
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
This course introduced me to the art of Optimizing a Website for Search through the exploration and critical analysis of a wide variety of genres.
The course was very good. Overall, the courses in this specialization require tools that are no longer free to use. It would be really helpful to have something provided for the duration of the class.
So helpful and effective course for those who want a boost in their SEO career. Materials are selected and presented carefully and clearly.
Great content! Valuable knowledge to work in SEO. On the other hand, it is impaired by some content that is very outdated, but it is the minimum within the course overall.
