Optimization for Decision Making

In this data-driven world, companies are often interested in knowing what is the “best” course of action, given the data. For example, manufacturers need to decide how many units of a product to produce given the estimated demand and raw material availability? Should they make all the products in-house or buy some from a third-party to meet the demand? Prescriptive Analytics is the branch of analytics that can provide answers to these questions. It is used for prescribing data-based decisions. The most important method in the prescriptive analytics toolbox is optimization. This course will introduce students to the basic principles of linear optimization for decision-making. Using practical examples, this course teaches how to convert a problem scenario into a mathematical model that can be solved to get the best business outcome. We will learn to identify decision variables, objective function, and constraints of a problem, and use them to formulate and solve an optimization problem using Excel solver and spreadsheet.

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Syllabus

Syllabus - What you will learn from this course
Week 1
Module 1: Introduction to Linear Programming
Prescriptive analytics is a part of business analytics that is aimed at prescribing solutions to decision problems. The most important modeling technique within prescriptive analytics is optimization. In this module, we will learn how to recognize contexts where it can be applied and get introduced to the basics of linear optimization.
Week 2
Module 2: Solving Linear Programs
In order to solve linear optimization problems (i.e., linear programs), we can use graphical methods for basic example problems. For higher dimensional problems, we will use tools like Excel Solver later in the course. The benefit of using graphical methods is that it gives us an intuition into how these problems can be solved.
Week 3
Module 3: Alternative Specifications & Special Cases in Linear Optimization
In this module we will explore what happens when the model parameters are changed. We will also look at special cases of linear optimization problems.
Week 4
Module 4: Modeling & Solving Linear Problems in Excel
Having learned how to formulate linear optimization problem and the graphical methods for solving them, we are now going to start solving larger problems using Excel Solver. This module provides an overview of how to set up and solve these decision problems using Excel.

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Reviews

Very insightful course. Love the detail explaination for solving simple LP problems.

Good teaching style with step by step guidance. Thanks for the connecting high school math (that I learned many years ago) to real life context. I look forward to the next course.

There are a lot of examples to work through and learn from which I find helps make the material easier to learn.

It was an interesting refreshed for the most part and went very quickly. Could have used just a little more info on using Excel Solver. Thanks for the class!