Engagement & Nurture Marketing Strategies
In this third course in the Social Marketing Specialization - “The Engagement & Nurture Marketing Strategies” - you will learn two of the most effective social strategies used by organizations today. You’ll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.Additional MOOC 3 faculty include:
- Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt)
- Stanford Smith (CEO, Pushing Social)
- Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)
- Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
None
Syllabus
Syllabus - What you will learn from this course
Week 1
Social Strategy Overview
Week 2
Engagement Strategy
Week 3
Nurture Marketing Strategy
Week 4
Developing a Great Blog
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.
Prof. Hlavac's courses are amazing and easy to comprehend. Finished two courses of Prof. Hlavac. Thanks for the knowledge sir.
Mani
This is such a helpful course. Some of the stuff are a little bit outdated, but without it, you won't understand why things have evolved.
I think the course /whole specialization is really good. But I keep getting my paid toolkits really late. Only when I finished the course
