Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
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Syllabus
Syllabus - What you will learn from this course
Week 1
Week 1: Introduction to Neuromarketing
Week 2
Week 2: Eye-Tracking
Week 3
Week 3: Arousal & Emotions 1
Week 4
Week 4: Arousal & Emotions 2
Week 5
Week 5: Introduction to the Brain
Week 6
Week 6: Brain Scanning
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.
This is an exceptionlay informative course. I includes information and theories that might be of interest for everyone.
it was so helpfull and the course was step by step and give good view of neuromarketing. tnx to coursera for this plan.
I absolutely fell in love with the subject, the content was practical, enriching and concise, I would definitely take it the course all over again.
