Mobile Marketing, Optimization Tactics, and Analytics

Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan.

Our learning goals for this course are to:

• Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform
• Explore the various methods to enhance a mobile experience
• Analyze and optimize marketing efforts to improve business outcomes
• Develop a digital marketing plan designed to meet your goals and objectives

• Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform

• Analyze and optimize marketing efforts to improve business outcomes

• Develop a digital marketing plan designed to meet your goals and objectives

Syllabus

Syllabus - What you will learn from this course
Week 1
Mobile Marketing
Week 2
Mobile Applications or Apps
Week 3
Website Optimization
Week 4
Testing Methodologies and Tools for Analytics

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Reviews

I enjoyed the course, however there is a room for improvement if you can add more videos to complement the notes provided.