This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to:
• Analyze dashboards and evaluate ROI from your social media marketing efforts
• Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
• Implement an A/B test to optimize your campaign
• Present and communicate the results of your campaign to a team
This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don’t need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program.
This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate.
Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Present and communicate the results of your campaign to a team
Syllabus
Syllabus - What you will learn from this course
Week 1
Evaluate Your Marketing Results Against Goals
Week 2
Measure Your Advertising Effectiveness
Week 3
Optimize Your Ad Campaigns
Week 4
Communicate Your Marketing Results
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Can I receive university credit for completing this course?
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended.
We’ll provide more information on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.
Reviews
Another course that will help you effectively build your professional knowledge in the social media marketing arena. Measure, optimize and present your findings with confidence
Good for evaluating your campaigns result .Good instructer (Anke..),I really love this course and all courses in this marketing specialization.Thank you
Covers a lot and is very hands on. I found some of the end of module questions difficult due to the English phrasing but overall had no major problems.
The content was good but I really wish there had been a project instead of just quizzes. I find the projects challenging but I alwasy feel like I learn something from doing them.
