Research Report Delivering Insights
You have completed all the hard work of conducting your internal, secondary, and primary research. You have analyzed all the data and are able to formulate insights and recommendations based on your research proposal. But what is the best way to present your findings and be able to make a decision? In this course, you will discuss how to incorporate a story in your marketing presentation to help you capture the attention and gain support of stakeholders and business leaders. You will choose the most effective analytical method for delivering your insights and the best presentation method for your given audience. You will incorporate data visualization best practices and use tips and tricks when presenting to your various levels of decision makers and stakeholders.
Synthesize research findings and develop insights
Assess the changing roles of digital and traditional advertising
Apply storytelling strategies in presentations
Demonstrate effective presentation skills and deliver insights
Syllabus
Syllabus - What you will learn from this course
Week 1
Getting Started & Synthesizing Findings and Deriving Insights
Week 2
Measuring Various Marketing Efforts
Week 3
Planning to Communicate Findings
Week 4
Designing and Presenting Ideas
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
It's very helpful to analyze and demonstrate the data with attractive visualization and get the knowledge what the important things in presentation.
After going through a chain of 4 courses, this is the most practical one with a lot of useful information
It was refreshing to have instructors who spoke clear plain English. Data Visualization is a pleasure after the riggers of stats and quantitative research.
The course materials are good.
However, the end evaluation process could have been more engaging- like the course teacher could give some feedback on the assignments.
