Marketing in a Digital World
This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).You
will be able to:
• Understand how digital tools are changing the nature of marketing
• Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities
• Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts
This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/
.
None
Syllabus
Syllabus - What you will learn from this course
Week 1
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
Week 2
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
Week 3
HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
Week 4
HOW DIGITAL TOOLS ARE CHANGING PRICE
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
Nice Course to understand the nuances of new digital tools that will be the future of Marketing Field. As a Marketing Manager, this course has updated my knowledge in the changing digital paradigm.
Valuable class for discovering high level digital trends impacting commerce. Detailed look at how digital is changing the marketing mix. Fairly complete overview. (Mostly geared toward B2C commerce.)
Good course. Please reduce the length of the repetitive music in the beginning and at the end of each video; around 25 seconds waste of time on a short video. Overall, many thanks for these courses.
This course was so helpful for me because I am marketing student and I don't have prior knowledge of digital marketing, this course helped me a lot in developing basic knowledge in digital marketing.
