Marketing Customer Needs and Wants
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.The course will cover the following:
- Marketing Fundamentals
- Product, Pricing and Channel Decisions
- Building Strong Brands
- Communication Strategy
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Syllabus
Syllabus - What you will learn from this course
Week 1
Course Overview & Week 1
Week 2
Week 2: Product, Pricing & Channel Design
Week 3
Week 3: Building Strong Brands
Week 4
Week 4: Communication Strategy
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.
This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.
Thank you professor.
Thank you IESE School.
Thank you Coursera.
Content wise its very rich and a good course for marketing student...must learn from this course.
