This course explores Meta Marketing Analytics Tools. You’ll learn how the advertising platform works and you’ll learn to create ads using Meta Ads Manager. Then, you’ll learn how Meta reports results and how you can customize the reports to match your business goals. You’ll also learn how you can use Meta experiments to evaluate the effectiveness of your advertising campaign. You’ll learn to optimize ads with A/B testing and you will explore how you can integrate data from Meta campaigns in marketing mix modeling. In this course, you’ll also find a summary of Meta’s recommended approach to data analysis. By the end of this course you will be able to:
• Describe how an ad is created and delivered in Meta Ads Manager
• Evaluate campaign results
• Conduct an A/B Test
• Evaluate advertising effectiveness with Conversion Lift Tests
• Evaluate advertising effectiveness with Brand Lift tests
• Choose the best approach to evaluating advertising effectiveness given a scenario
• Explain how and when to apply Marketing Mix Modeling
• Choose the best approach to optimizing your marketing mix given a scenario
• Implement a full analysis process from the formulation of a hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results and recommendations
This course is for people who want to learn how to use Meta Ads Manager to conduct advertising effectiveness tests and evaluate their campaign results.
Learners don’t need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally, learners have already completed course 1 (Marketing Analytics Foundation), course 2 (Introduction to Data Analytics), course 3 (Statistics for Marketing), and course 4 (Data Analytics Methods for Marketing) in this program.
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Syllabus
Syllabus - What you will learn from this course
Week 1
Fundamentals of Facebook Ads Manager
Week 2
Analyzing Campaign Results
Week 3
Running Facebook Experiments
Week 4
Optimizing Your Marketing Mix
Week 5
Marketing Analytics in Action
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Reviews
The course helped me to summarize all the knowledge and skills learned during the previous courses within the Program.
clear info and good course. however, just annoy with tutor many times about her hair and movement all the times. it might be because of too much zoom in to her posture.
Helped me revise all the stuff that I have learnt in the previous courses in the specialization.
Awesome course.
I learn a lot of new things during this course.
Highly recommended.
