Marketing Analytics Foundation

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data. By the end of this course you will be able to: • Describe how data and measurement inform a marketing action • Describe the basic principles of marketing • Identify why measurement and analytics matter in digital marketing • Describe how data is collected and related to digital marketing • Explain the significance of the privacy regulations that govern the online marketing space • Describe the Meta pixel and how it is created on the Meta platform • Describe how information is recorded on mobile devices • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports

Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts.

Learners don’t need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.

• How data and its measurement inform a marketing action

• Basic principles of marketing

• How data is collected and the regulations around its collection

Syllabus

Syllabus - What you will learn from this course
Week 1
The Importance of Analytics in Marketing
Week 2
Marketing Data Sources
Week 3
Marketing Measurement and Analytics Tools
Week 4
Data and Privacy

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Reviews

This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.

I like that the videos and reading materials are short. However I am not sure how I feel about the forums since I can see that previous students are not actively participating.

I found her super entertaining and enthustatic. She helped me stick to the course. The subject matter was well rounded also. Thank you.

This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.