Leadership Communication for Maximum Impact Storytelling
Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
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Syllabus
Syllabus - What you will learn from this course
Week 1
Leadership Lessons From Great Brands
Week 2
The Art of Leadership Storytelling Made Simple
Week 3
Storytelling in Crisis: The Ultimate Marketing Event
Week 4
Leadership Storytelling and Innovation
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
I found this course to be very informative, engaging and timely. Really impressed with the Northwestern Org Leadership course structure so far!
A very concise course on the storytelling strategy for leadership. The professors teach the course very well. A must take course for everyone.
More questions after each module will help to understand the sub topics very clearly. Content is excellent. The final exercise covers a detail of every section.
Very good course with a lot of great speakers. I would recommend this course to anyone wanting to broaden their leadership and communication abilities
