Leadership Through Social Influence

This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.

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Syllabus

Syllabus - What you will learn from this course
Week 1
Influencing Attitudes
Week 2
Influencing Social Factors
Week 3
Influencing Perceived Ability
Week 4
Converting Intentions into Action

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Reviews

I enjoyed this course. The layout of 4 weekly sessions and short, clear and concise videos was very beneficia. I feel like I learned something useful and that's always a good thing. Thank you!

It's a thoroughly engaging and insightful course about mastering persuasive conversations, relationships and management in both professional and personal life.

Excellent points of learning. Social Influencing has huge role to play to get buy-in from stakeholders. This course helps in learning these critical nuances in a simple and lucid way.

Great course. I learned so much about influence and how it is manifest in the workplace. I also got skills in how to use influence to get ideas accepted and moved forward.