Leadership Through Marketing

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.

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Syllabus

Syllabus - What you will learn from this course
Week 1
Leading Strategy with a Customer Perspective with Gregory Carpenter
Week 2
Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla
Week 3
Leadership’s Role in Analytics with Florian Zettelmeyer
Week 4
A Working Knowledge of Data Science with Florian Zettelmeyer

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Reviews

Absolutely essential! The pieces on data analytics are great, coming from someone who is getting a degree in data analytics.

Digital Marketing is largely driven by Analytics and this course has expounded and explained this factors elaborately.

I had no clue about Marketing and this course inspired me to take more courses related to Marketing

Great course. Fabulous insights in terms of case studies, especially by Prof Khosla. Good learning and takeaways from the course! :)