Introduction to Intellectual Property
Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?This course will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business’ commercial identity as the source of valuable goods and services. You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets.
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Syllabus
Syllabus - What you will learn from this course
Week 1
Existing Intellectual Property Protection in the U.S.
Week 2
Philosophical and Economic Justifications of IP Rights
Week 3
Alternatives to Intellectual Property Law
Week 4
Case Studies in Intellectual Property
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
Introduction to Intellectual Property Law was the perfect opportunity to introduce myself to the field of study. It is appropriately outlined, and includes an overview of the major IP Law areas.
This course is amazing. The lecturer, Mr Polk (I think) is very straight forward at explaining things and makes things so easy to understand. I have loved this course.
Such an exciting subject to learn with real life examples and quite an engaging last assignment. The instructor is great!
Extremely informative. This is my first online course and I can not began to tell you how much I've learn in just one session. I am looking forward to week two.
