Introduction to Digital Marketing
Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
Create more engaging social media.
Describe the importance of Review Management Storytelling and explain the 'Why'.
Syllabus
Syllabus - What you will learn from this course
Week 1
Search Engine Marketing - Can Customers Find You?
Week 2
Social Media - Two-Way Communication with Customers
Week 3
Reputation Management - You Are Who Your Customers Think You Are
Week 4
Content Marketing - Storytelling is the Key to Great Content
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
The course is very detailed and helpful to learn basics.
I liked the overal course and the info! the ONLY MAJOR PROBLEM was that I had to literally beg for my assignment to be corrected ! if that is adressed it will be a better course
