Integrated Marketing Communications Advertising, Public Relations, Digital Marketing and more

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You’ll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you’ll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers.

IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing.

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Syllabus

Syllabus - What you will learn from this course
Week 1
What is IMC? IMC Planning Background
Week 2
IMC Planning Process
Week 3
Advertising Management & Design
Week 4
Marketing Communications Mix

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Reviews

Excellent course. very detailed in regards to communication campaign, objectives, etc.

However, more content on digital marketing, SEO & Social Media marketing would be beneficial.

This is essentially important for professional peoples and its compose in such a great way, I am totally inspired and suggest to others must have a look.

Regards

Aabid Ali Shahid

Got an excellent understanding about marketing communication basics. But Expected More on how to integrate Public Relations, Digital Marketing in Marketing Communication.

An Insightful & Deeply Enriching Experience by Experts from the domain of Integrated Marketing Communications. Professor Eda Sayin has done a brilliant job curating this!