Innovation Management
What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks.
During this course, you will learn how to:
• use the main innovation management terminology and concepts
• explain the adoption life cycle and innovation adoption at the individual level
• define creativity and explain how creativity can be stimulated
• recognise and describe three types of idea management systems
• explain what an innovation strategy is and why it is important
• describe what a product portfolio is
• explain how innovation projects should be selected and managed
• explain the importance of teams, team structures and networks for innovation.
Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl
for more information.
This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.
None
Syllabus
Syllabus - What you will learn from this course
Week 1
Introduction
Week 2
The Adoption of Innovations
Week 3
The Fuzzy Front-End - Creativity
Week 4
The Fuzzy Front-End - Idea Management
Week 5
Strategy - Innovation Strategy
Week 6
Strategy - Portfolio Management
Week 7
Execution - Implementing Innovation
Week 8
Execution - Teams and Networks
Week 9
Final exam
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
This course interrelates popular innovation theories and concepts with implementation strategies so well. Its highly recommended for everyone in innovation economy !
Um dos melhores cursos que já tive online. Boas explicações, bom exemplos, bons professores e bons temas. A sugerir e partilhar. Muito benéfico para quem quer entrar no mundo da inovação e da criação.
Course was very useful for me. I learnt a lot about how innovation and creativity can be enhanced at the work place and how to effectively communicate it through diverse teams.
It was a really well structured, right to the point and practical course which I really enjoyed. It also kinda wrap up my 2 yeras of works at an innovation center puls adding some new insight for me.
