Content Strategy for Professionals Expanding Your Content’s Reach
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content’s impact and reach. You will begin by learning how to utilize content trends to jump-start your organization’s influence. You’ll also look at how to engage with multi-channel digital communities across all social media. Finally, you’ll hear about some of the best ways to enhance your content with new interactivity tools and gamification.
In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience.
Guest lecturers in this course include:
– Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)
– Emily Withrow, Assistant Professor, Medill, Northwestern
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Syllabus
Syllabus - What you will learn from this course
Week 1
Utilizing Content Trends
Week 2
Social Networks and Digital Media
Week 3
Interactivity and Gamification
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
Excellent course, great instructors, lots of knowledge that you can use.
Build upon previous courses and provides new, practical, thought-provoking material. The course is well-organized.
I love John Lavine's style of teaching! Awesome course!
This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.
