Identifying, Attracting, and Growing Your Digital Audience
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan.
Our learning goals for this course are to:
- Recognize the current landscape of the digital business environment.
- Develop an audience persona based on a target audience.
- Identify strategies to define, attract, and engage your audience online.
- Review an e-commerce experience and discuss how to improve customer experience.
- Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Develop an audience persona based on a target audience.
Identify strategies to define, attract, and engage your audience online.
Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Syllabus
Syllabus - What you will learn from this course
Week 1
Introduction to Digital Marketing
Week 2
Identifying & Defining Your Audience
Week 3
Attracting & Building Your Audience
Week 4
Maintaining & Engaging Your Audience
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
Good course. Covers the basics. Great for someone getting into online marketing.
Well structured concepts ready to be taken into action.
Wow. This is a wonderful course that places everything on e-marketing into perspective.
Wonderful Tactics to identify the Market Reach. Its a Must Read. Very easy to understand. Should contain more video examples
