商管研究中的賽局分析（一）：通路選擇、合約制定與共享經濟 (Game Theoretic Analysis for Business Research (1))

在本課程中，我們會向大家介紹如何以（看起來像數學推導的）理論模型進行商管領域的學術研究，並且特別著重介紹在有多決策者的環境中，如何進行模型建構與分析，進而探討「誘因」的經濟與管理意涵。本課程介紹本領域的核心研究工具「賽局理論」，透過原理的講解與案例的說明，讓大家瞭解賽局理論的基本概念以及在商管研究上的應用方式。我們會介紹許多案例，但案例只是我們用來介紹「研究方法」與原理的媒介，而不是主體。

修習本課程後，學習者將： 1.瞭解賽局理論的基本概念、應用方式與範疇。 2.瞭解理論研究在商管領域的意義。 3.能進行基本的具多決策者的商管領域理論研究。

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Syllabus

Syllabus - What you will learn from this course
Week 1
課程概述與最佳化理論
Week 2
賽局理論簡介
Week 3
競爭環境中的通路選擇
Week 4
通路協作－退貨政策
Week 5
線上內置代銷連結：考慮品質異質性
Week 6
共享經濟中的平臺式快遞服務
Week 7
回顧、展望與隨想

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