In this course, Parsons faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty. In this course, you’ll be learning from the following Parsons faculty and industry experts:
- Caryn Pang, Parsons Faculty, Senior Consultant
- Ron Thurston, Author, RETAIL PRIDE
- Keanan Duffty, Parsons Faculty
- Patrick Klesius, Parsons Faculty, Enterprise Data Architecture & Analytics, David Yurman
How to design an experiential retail strategy
Ways to apply various fashion system methodologies
How to manage an omnichannel retail business model
Ability to analyze the digital future of the retail experience
Syllabus
Syllabus - What you will learn from this course
Week 1
Fashion Retail Transformation
Week 2
Retail Operational Planning for Future Business Models
Week 3
Fashion E-Commerce
Week 4
Fashion Distrbution Strategy for the Post-Pandemic Era
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
What background knowledge is necessary?
This course is open to all who are interested in learning about the fashion business. Previous experience in fashion or in a creative field is recommended, but not required.
Is this course truly 100% online? Do I need to attend any classes in person?
This course is completely online. There is no need to attend any class in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
What does this course cover?
In this course, you’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty.
Where can I find the suggested supplementary reading?
Please consult the course guide for the list of supplementary reading. The purpose of the supplemental readings is to learn more about the topic(s) covered in this course. Please note these materials are strictly optional for those who want to invest in the purchase, and they are not required to complete the course.
Reviews
As an experienced retail associate, and now manager, this course was engaging, and providing a different and progressive perspective on the future of fashion retail.
The Audio settings were very low for this course compared to other courses on coursera that I have taken, despite of full volume the videos seemed that their recording was pretty low volume
this course is amazing and it's help me understand about retailing much better than before!
