Digital Leadership and Digital Strategy Execution

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.The ability and willingness to strategically adopt digital initiatives to support business goals has never been more critical to an organization’s survival than it is today. If you want to better understand the knowledge, skills, and behaviors demanded of digital leaders as well as the forces driving and transforming businesses today, this course will help you do so.

You will learn to use techniques to develop and hone your strategic thinking skills and develop skills to help you transition smoothly from a senior or management role to a leadership role. After completing this course, you will be able to: - • Demonstrate an understanding of how an iterative approach to Customer Experience (CX) design can improve an organization’s performance • Use best practices for recruiting, training, and developing digital marketing personnel • Demonstrate an understanding of how to combine an optimal channel and budget mix, supported by a paid media and campaign action plan, to execute a digital marketing strategy • Recognize the types of risks associated with digital and why businesses need to protect against them

This course also covers the key concepts, actions, and behaviors that underpin effective digital leadership in business. You will learn about the key international data protection and data privacy laws applicable to digital campaigns and the risks associated with digital, as well as effective strategies to mitigate the risks. This is the final course in the Digital Marketing Institute’s Digital Strategy specialization.

On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

• How to use strategic thinking skills and the concepts of Customer Experience (CX) to improve business performance

• How to execute and communicate an effective digital marketing strategy

• How to lead and develop high-performing digital teams

Syllabus

Syllabus - What you will learn from this course
Week 1
Strategic Thinking and the Customer Experience (CX)
Week 2
Digital Marketing Strategy Execution and Management
Week 3
Digital Leadership, Strategy, and Data Privacy

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Reviews

Absolutely educative, engaging and empowerng course and course delivery.

Everything was explained quite well. I do have an issue with how long it can take for the Peer Reviews to be completed, but that can't really be helped much.

excellent content i really enjoyed this course and learn digital strategy and planning excecution .

One of the best courses that I have enjoyed studying. the knowledge that is in these 3 weeks, is unbelievable. Thank you DMI