Digital Channel Planning and E-Commerce Strategy

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.Research shows that retail customers switch channels during their purchase-decision journey. Many of us research products online at home, or on-the-go using a mobile device, while checking online reviews and comparing prices. The final decision to purchase may happen online, or in a traditional brick-and-mortar store. Omnichannel marketing is a response to modern buying habits, providing consumers with a consistent brand experience across all touchpoints, whether traditional or digital. If you want to understand how marketers plan campaigns to reach consumers at every possible point of contact and how effective digital strategies can help businesses grow and thrive today, this course will help you do so.

You will learn about cross-media planning and the digital channel mix before diving deeper into topics including digital channel planning, and inbound and outbound channel strategy. After completing this course, you will be able to: - • Use best practices to create an omnichannel marketing strategy with a unified message, voice, and brand and a seamless customer experience • Demonstrate an understanding of the key tactics and strategies associated with inbound channels including social media marketing, content marketing, search engine marketing, and email marketing • Demonstrate an understanding of the key tactics and strategies associated with outbound channels including digital display, video, and YouTube advertising

This course also covers the critical topic of e-commerce and how to develop an effective e-commerce and social customer service strategy that delivers real value for customers. This is the second course in the Digital Marketing Institute’s Digital Strategy specialization.

On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

• How to incorporate inbound channels, tactics, and tools into an effective omnichannel digital marketing strategy

• How to incorporate outbound channels, video advertising on YouTube, and web analytics into an effective omnichannel marketing strategy

• How to incorporate an e-commerce and social customer service into an effective omnichannel marketing strategy

Syllabus

Syllabus - What you will learn from this course
Week 1
Digital Channel Planning and Inbound Strategy
Week 2
Digital Channel Planning and Outbound Strategy
Week 3
E-Commerce and Social Customer Service Strategy

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Reviews

it's really the best course content I have to learn a lot and love to DMI give the best course

Overall comprehensive, but falls short on downloadable resources, useful templates and other resources.

Very good course. Learned alot. It is a good course for the beginners. I recommend this course for all who want to learn digital marketing.

Excellent! I learned a lot. It's a holistic approach about digital channels and e-commerce, and it does give you a systemic perspective through digital marketing and e-commerce.