Designing, Running, and Analyzing Experiments

You may never be sure whether you have an effective user experience until you have tested it with users. In this course, you’ll learn how to design user-centered experiments, how to run such experiments, and how to analyze data from these experiments in order to evaluate and validate user experiences. You will work through real-world examples of experiments from the fields of UX, IxD, and HCI, understanding issues in experiment design and analysis. You will analyze multiple data sets using recipes given to you in the R statistical programming language – no prior programming experience is assumed or required, but you will be required to read, understand, and modify code snippets provided to you. By the end of the course, you will be able to knowledgeably design, run, and analyze your own experiments that give statistical weight to your designs.

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Syllabus

Syllabus - What you will learn from this course
Week 1
Basic Experiment Design Concepts
Week 2
Tests of Proportions
Week 3
The T-Test
Week 4
Validity in Design and Analysis
Week 5
One-Factor Between-Subjects Experiments
Week 6
One-Factor Within-Subjects Experiments
Week 7
Factorial Experiment Designs
Week 8
Generalizing the Response
Week 9
The Power of Mixed Effects Models

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Reviews

Great course.

Highly recommended. It was very clear and I'm very thakful because there were many subjects I only understood partially before this course but are now very clear to me.

One of the best courses I have taken in relation to UX. Very good design, engaging lectures and examples, and well designed exams. I learned alot and enjoyed listening to Dr. Webbrock. Kudos to him.

While the course if useful as an introduction to spectrum of tests used in experiment design, heavy external reading is required to truly understand the concepts in depth

Awesome! Analytics is what I like. Design doesn't always have to be about graphics and drawings and arts.