Demand Analytics
Welcome to Demand Analytics - one of the most sought-after skills in supply chain management and marketing!Through the real-life story and data of a leading cookware manufacturer in North America, you will learn the data analytics skills for demand planning and forecasting. Upon the completion of this course, you will be able to
- Improve the forecasting accuracy by building and validating demand prediction models.
- Better stimulate and influence demand by identifying the drivers (e.g., time, seasonality, price, and other environmental factors) for demand and quantifying their impact.
AK is a leading cookware manufacturer in North America. Its newly launched top-line product was gaining momentum in the marketplace. However, a price adjustment at the peak season stimulated a significant demand surge which took AK completely by surprise and resulted in huge backorders. AK faced the risk of losing the market momentum due to the upset customers and the high cost associated with over-time production and expedited shipping. Accurate demand forecast is essential for increasing revenue and reducing cost. Identifying the drivers for demand and assessing their impact on demand can help companies better influence and stimulate demand.
I hope you enjoy the course!
Use data analytics to predict demand with trend (as in new product introduction), seasonality, price elasticity and other environmental factors.
Identify the key drivers for demand and quantify their impact.
Build, validate and improve forecasting models with both continuous and categorical variables.
Syllabus
Syllabus - What you will learn from this course
Week 1
Welcome!
Week 2
Predicting Trend
Week 3
Predicting the Impact of Price and Other Environmental Factors
Week 4
Predicting Seasonality
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
This course if good for beginners to get understanding of forecasting techniques. Also provides better understanding of Regression analysis and various modelling methods to Supply chain personals,
Used this method practically line by line in my job at a large tech company to project internal request growth. Incredible real world application
I like overall course content, regression simplification by instructor,
Thank you for teaching me demand analytics.
Excellent in terms of learning and content. Gives practical guidance on how to create demand forecasting models.
