Customer Insights New Product Development Orientation

This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.

None

Syllabus

Syllabus - What you will learn from this course
Week 1
MODULE 0: Orientation and Introduction to the Case Study Method
MODULE 1: What Makes a Great New Product
Week 2
MODULE 2: Product Development Customer Knowledge Requirement
Week 3
MODULE 3: Identifying the Voice of Your Customer
Week 4
MODULE 4: Design Thinking and Customer Journey Maps

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Reviews

I liked the course's simplicity in delivery. The Quiz format and tool can improve.

Nice Coursework for somebody who wants to understand the process of product development...

This course get my attention to a good strategies of how to evaluate and lunch a new product.

Good explanation of Concepts

Additional readings have practical examples