Conversational Selling Playbook for SDRs
This is Course 3 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete the course, please ensure you have taken Course 1: Groundwork for Success in Sales Development and Course 2: Foundations for Interviewing with Confidence.This course will dive into the 8 principles of SV Academy’s Conversational Selling Methodology, which will optimize you for success. You’ll be able to integrate these principles not only in the real world, but in your career. Additionally, you’ll be taught SV Academy’s unique approach to objection handling and framework for high-quality prospecting.
Course 3 in the Sales Development Representative (SDR) Professional Certificate will give you the necessary skills to launch a career in the non-technical side of the tech industry.
By the end of the course, you will be able to:
- Understand the process of asking strategic questions, establishing trust, identifying pain points and proposing value in efforts to closing a sale
- Identify and empathize with your Ideal Customer Profile (ICP) and target persona to build a high-quality lead list, efficiently qualify prospects, and leverage data to drive activity
- Investigate various outreach channels and generate a call script incorporating Conversational Selling strategies
- Develop a foundation for emotional intelligence in a sales context and generate an empathetic email
- Generate a multi-channel sales strategy to outreach prospects via phone, email, video, and social media
To be successful in this course, you should have:
- An ability to communicate in verbal and written form in a way that is accessible and understandable by a general audience (you don’t need to be formal or refined)
- Baseline computer literacy (you must be able to use a word processor, web search, and email)
- Familiarity with social media, including LinkedIn
- Ability and willingness to learn new technology tools
- Motivation to grow personally and professionally
- Hunger for feedback and coaching
- Successfully completed the previous courses in this training
Understand the process of asking strategic questions, establishing trust, identifying pain points and proposing value in efforts to closing a sale
Identify your Ideal Customer Profile and target persona to build a lead list, qualify prospects, and leverage data to drive activity
Investigate various outreach channels and generate a call script incorporating Conversational Selling strategies
Develop a foundation for emotional intelligence in a sales context and generate an empathetic email
Syllabus
Syllabus - What you will learn from this course
Week 1
Learn the Conversational Selling Methodology
Week 2
Generate Leads and Narrow Your Prospect List
Week 3
Apply Conversational Selling Across Multiple Channels
Week 4
Get Results with Emotional Intelligence
Week 5
Design a Multi-Channel Outreach Approach
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Reviews
Thank you for making this possible remotely. Hope it can help me in my next job hunting.
