The Strategy of Content Marketing
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
None
Syllabus
Syllabus - What you will learn from this course
Week 1
The Content Marketing Ecosystem
Week 2
The Strategic Context (The 7A Framework)
Week 3
Mapping the Journey: Crafting a Content Marketing Strategy
Week 4
The Strategic Types of Content
Week 5
Managing Your Content
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
This course is super awesome. Lots of interesting tools and frameworks that are shared by the instructor and the assignments give you a wonderful chance to apply the same. I highly recommend it!
Very good course, but you should be a little bit more strict about the assignments in my opinion, because everyone can pass only by begging others to give a good grade in exchange for a good one.
Very thorough and relevant course. It's given me a lot of new ideas for my next content pieces! Simone has a great voice that keeps you interested to find out what's coming next. Fully recommend!
This was a very detailed course that provided great info to the learner. I will say there should be prompts that peer graders need to follow. That way people are getting honest and helpful feedback.
