Storytelling and influencing Communicate with impact
An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
Critically evaluate a range of theories to decode the components of persuasive communications
Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas
Syllabus
Syllabus - What you will learn from this course
Week 1
The necessary art of persuasion: Understanding what matters to your audience
Week 2
Telling your story: Developing a dramatic narrative
Week 3
Connecting with people: Developing authenticity and building rapport
Week 4
Talk the talk: Creating impressions and guiding influential conversations
Week 5
Painful truth: Dealing with objections and overcoming resistance
Week 6
Winning over hearts and minds: How to pitch a brilliant idea
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
I have taken other courses on speaking and found this to be a helpful supplement to what I've already learned. I think speakers at all levels could benefit from this course.
It's a course that sum up the most important skills you need to learn for your professional life. Amazing material and subject conducted in a very fun and appealing way. Thanks for both instructors.
This is by far the most engaging and interesting Coursera course I've ever took. It's absolutely worth spending your time. The auxiliary materials are brilliant as well as main lectures.
This course covered what is needed to make a great presentation, tell a compelling interesting story and also covered a good review of the sales skills everyone needs and much more.
