Business Model Innovation

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models.This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models.

This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way.

The approach starts with a deep dive into the 3 pillars of the business model:

• The value proposition (who are our customers and what are we offering them?)
• The value architecture (how are we organized in order to deliver this value proposition to our customers in due time)
• The profit equation (how the alignment between the first 2 pillars generates a profit)

14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach!

Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model.

This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program.

• Define what a business model is and why it enables you to approach innovation and strategy from a completely different angle

• Understand the 3 components of the business model and how they are linked

• Stimulate your creativity by capitalizing on the 14 directions toolbox

• Analyze existing business models, create new ones or adapt existing ones using the Odyssey 3.14 approach

Syllabus

Syllabus - What you will learn from this course
Week 1
MODULE 1: INTRODUCTION TO BUSINESS MODEL INNOVATION
Week 2
MODULE 2: THE 3 COMPONENTS OF A BUSINESS MODEL
Week 3
MODULE 3: 7 DIRECTIONS FOR THE VALUE PROPOSITION
Week 4
MODULE 4: 7 DIRECTIONS FOR THE VALUE ARCHITECTURE
Week 5
MODULE 5: IT’S YOUR TURN TO APPLY THE ODYSSEY 3.14 APPROACH!

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Reviews

Course is unique as it uses the Blue Ocean Strategy indirectly to re-invent the business. It would have been perfect if the Business Model Canvas was used with the process

Very good overall but missed some more Methodologie to establish the value chain. Also would have love to go deeper on the example mentioned during the class.

Well guided approach to invent or re-invent business models. Course content and Examples are engaging.

For someone who was not trained in business, this course is quite easy to understand and easy to follow