Bridging the Gap between Strategy Design and Delivery

Remember to get your voucher before starting the course to earn your Brightline® Initiative certificate using this link: https://www.coursera.org/promo/brightlinepromo . In today’s competitive business environment, organizations are facing unprecedented levels of change and disruption. Only 1 out of 10 executives based on a global survey admit that their organizations successfully deliver all of their strategic initiatives. This course will help you as a leader of your organization to bridge the costly and wasteful gap between strategy design and delivery.

You will learn how external and internal factors impact the organizations’ capability to implement strategies. You will understand Brightline’s 10 Guiding Principles and see how these can help bridge the strategy-implementation gap based on real-world examples from the profit-, non-profit- and government sectors. We bring you interviews from global leaders and experts to share their experiences and examples in strategy implementation. You will also analyze a fictional case and create a strategic action plan following the Brightline’s 10 Guiding Principles.

After completing this course, you will comprehend how the 10 Guiding Principles can address and resolve your organization’s challenges to successfully achieve its strategic goals.

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Syllabus

Syllabus - What you will learn from this course
Week 1
Module 1: The Gap between Strategy Design and Strategy Delivery
Welcome to the first week of the course! Get started by reviewing your learning objectives for this module and some helpful “housekeeping” information about the course. Then we will dive into learning about the gap between strategy design and delivery. Let’s get started!
Week 2
Module 2: Brightline Guiding Principles 1, 2, 3 and 4
Welcome to the second week of the course! This week we are diving into the Guiding Principles. Please review your learning objectives for this week and then let’s get started!
Week 3
Module 3: Brightline Guiding Principles 5, 6 and 7
Well done for making it to the third week of the course! This week we are continuing our journey through the Guiding Principles. Let’s keep the momentum going!
Week 4
Module 4: Brightline Guiding Principles 8, 9 and 10
Well done! You’ve made it to the fourth week of the course. This week we finish learning about the remaining Guiding Principles. Keep up the good work!
Week 5
Module 5: Put the Brightline Guiding Principles into Action
Nice work - you’ve made it to the fifth and final week of the course. This week you’ll take everything you’ve learned and apply it in a final project. Good luck, and enjoy Module 5!
Module 5: Put the Brightline Guiding Principles into Action: Lesson Choices
Choice 1: “RTech Becomes a Global Tech Player” | Choice 2: “Taxing Challenges for Pavlova” | Choice 3: “Reinventing Steifen’s Life Foundation”

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Why is the Brightline® Initiative offering this online course?

Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.

Who is this course for?

This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges (Brightline's 10 Guiding Principles).

What background and/or knowledge is required for this course?

This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.

What will I get out of the course?

1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.

2. Identify external and internal forces that may impact an organization's ability to execute its strategies.

3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.

4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.

5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.

6. Strengthen core competences to successfully deliver strategic initiatives.

Does this course teach a specific framework?

No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.

How long does it take to complete this course?

The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.

Does this course offer PMI professional development units (PDUs)?

Yes! After completing this course, you can claim a total of 20 or 19 PDUs, depending on your certification level. After successfully completing the final assignment you will receive a code to submit to Continuing Certification Renewal System (CCRS).

Is this course free?

Yes! For a limited time, Brightline is sponsoring participation in this course. Please register at https://www.coursera.org/promo/brightlinepromo to receive your voucher.

Will I get a certificate?

Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.

What if I accidentally paid for the course?

Don’t worry, Coursera will refund your payment in full. Please refer to the following article (https://learner.coursera.help/hc/articles/209819043) to claim your refund.

Could I get extra time to complete the course if I need it?

Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.

Additional questions related to account setup, payments, enrollment or troubleshooting?

Please visit the Learner Help Center (https://learner.coursera.help/hc/en-us) for 24/7 support.

Reviews

This course delivers practical insight on elements that are essential to strategy implementation. You can score the initiatives on the 10 principles and determine the chance of success.

I really appreciate the course and very useful to everyone as it consider on how to reach your intended goals/objectives.

Now I can use the knowledge that I get to solve various issues.

Excellent course illustrating how the gap between strategy and implementation is often fatal. With Brightlines guidance the gaps can be closed.

I really enjoyed this course presentations. They were so well organised and simplified. Thanks to all the Brightline team and special mention to Dr Eduado