Storytelling in Branding and Content Marketing
Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling.Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages. The course analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience’s attention.
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Syllabus
Syllabus - What you will learn from this course
Week 1
WHY IS BRANDED CONTENT BETTER THAN TRADITIONAL ADVERTISING?
Week 2
THE RISE OF BRANDED CONTENT: HOW TO CREATE QUALITY JOURNALISM
Week 3
CONNECTING WITH THE AUDIENCE THROUGH UNIQUE, MEMORABLE STORIES
Week 4
CREATING A STORY FOR YOUR BRAND
Week 5
THE CAPSTONE PROJECT
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
I really appreciate the creative assignments given by course instructors and their way of teaching. A big shoutout to all the instructors!
Thanks Prof. Pedro Cifuentes and Coursera!
Absolutely loved this course! Super interesting and not boring at all!
This course will help you clearly understand difference between traditional marketing and modern marketing!
very great course! have always been in love with branding ,this was necessary to help me broading my strategic thinking towards brand and content marrketing.
