International B2B (Business to Business) Marketing
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes:
(1) understand the differences between B2C and B2B marketing.
(2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers.
(3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach.
(4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts.
None
Syllabus
Syllabus - What you will learn from this course
Week 1
What is B2B Marketing?
Week 2
B2B Marketing Mix
Week 3
B2B Cross Country and Cross Industry Growth
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
More clarification needed on some terms transing difference between diagonal, vertical and horizonal cross countries growth matrix
The topic was tough, the instructor has made it easy to understand and interesting as well. Thank you for teaching me. I am indebted.
The course in this specialization was awesome and the contents were very clear.
Examples given were very much useful, relevant and easily understandable.
Some models and approaches are very practical . I think some of the expression are kind of obscure than other lectures with native English-speakers.
