This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio. By the end of this course, you will be able to:
• Structure campaigns in Meta Ads Manager
• Identify the major components and elements of an ad in Meta Ads Manager
• Build an ad that aligns with your marketing objectives and target it to your intended audience
• Set a budget, placement, and schedule for your ads in Meta Ads Manager
• Edit and troubleshoot your ads in Meta Ads Manager
This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don’t need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.
Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager
Syllabus
Syllabus - What you will learn from this course
Week 1
First Steps in Ads Manager
Week 2
Determine Your Campaign Objective and Budget
Week 3
Select Your Audience, Platforms and Schedule
Week 4
Create Your Ads and Evaluate Your Campaign Results
Week 5
Build Your Own Campaign in Ads Manager
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Can I receive university credit for completing this course?
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended.
We’ll provide more information on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.
Reviews
Very informative and easy to follow. Exercises are good. Would be useful to have a course manual that you could download at beginning to work through with the lessons.
Exceptionally comprehensive and instructive. Gives very good over view of Facebook universe, campaign designing, objective, creative formats, analytics etc. Daniel is especially good. Great going.
it was really good and interesting quickly managed to show and teach a lot in short time, I would have loved more technical and visuals on the facebook pixels that part wasn't really clear. thank you!
I loved the course.
I will certainly return to review each week of this course, especially the Optimization & Spending Controls section and the course for created ads. GRACIAS!!
